The GUBI G10 Floor Lamp brings an overlooked fragment of 1950s history into modern living spaces, offering a glimpse into the weightier, industrial side of Greta M. Grossman’s work. Named quite simply because it was her tenth design for the Swedish manufacturer Bergboms, this particular piece draws its character from her rare European archive rather than the lightweight Californian pieces most people recognise. It introduces a grounded, structural presence to a lounge or study, working brilliantly if you want a distinctive silhouette that avoids the delicate, spindly lines of her more common lighting designs.

The physical appeal of the piece relies entirely on a tactile contrast, pairing a heavy, rough-textured black shade and base with slender polished brass accents along the stem. It is an unexpected combination that keeps the raw, utilitarian look from feeling cold or uninviting, catching the eye even when unlit during the day. Beneath the uniquely shaped cap, the inside surface is finished to soften the bulb's glare, casting a focused pool of downlight that is highly effective next to a deep reading armchair or a quiet desk setup.

We find it sits best in corners that need a functional reading light but also require a bit of visual weight to anchor the furniture arrangement. Because we manage everything from the UK’s largest physical stock of GUBI, you won't have to navigate the frustrating months of import delays that usually come with high-end European lighting. Our independent showroom expertise and five-star reputation ensure your piece arrives safely, ready to add an authentic slice of mid-century design history to your home.