This strengthening and reparative shampoo gently removes excess sebum, product build-up and pollution, which can cause hair breakage.

Builds bonds to help improve hair strength.

9 out of 10 women said it left their hair looking healthier. 9 out of 10 women said it left their hair feeling softer and smoother.

Plant-derived technologies. Silicone free. Vegan. Leaping Bunny approved.

When used with the Botanical Repair Strengthening Conditioner.

Based on a consumer study of Botanical Repair Strengthening Shampoo and Conditioner (on 127 women).

Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Aroma: Aveda's own pure-fume aroma with certified organic ylang-ylang, rose and marjoram and other pure flower and plant essences.

Suitable for: All hair types: Fine, medium, thick. All hair textures: 1A - 4C. Safe for colour-treated and chemically processed hair.