Wake Up World is a powerful amber fougère for both men and women, launched in 2022 and created by Michel Almairac. It opens with a fresh, zesty bergamot that transitions to an ambery base with tonka bean.

As Almairac describes, "A perfume in which you perceive a constant evolution without the theme changing completely. However, there is quite a clear development, especially in the first few seconds, which are particularly citrusy...it is important to wait for the fragrance to develop for at least a minute before smelling the test strip." While unisex, it leans slightly masculine.

The initial spray is "an explosion that blows right in our faces, along the lines of 'hurry up, wake up, something is going wrong in the system,'" a message, as Almairac explains, that "is clearly a denunciation of the global marketing system that makes people buy anything and everything, mainly based on what we're told, but not based on reality."

TOP: Bergamot, Apple Accord
HEART: Turkish Rose
BASE: Ambroxan, Ambergris, Bourbon Vanilla, Tonka Bean, Benzoin and Styrax.