The New Beauty explores the recent shift in the beauty industry towards embracing individuality and celebrating identity. The book delves into the evolving conversations around beauty, from using makeup to challenge gender norms to the connection between hairstyling and community-building, and the rituals of skincare as a form of self-care.

Written by New York Times wellness and beauty writer Kari Molvar, the book provides a contemporary look at the beauty universe, offering insights from historical, scientific, and journalistic perspectives. It aims to appeal to both industry insiders and readers interested in defining their identity and values through beauty.