Over the past several decades, trial attorney Michael Neff has been consistently winning six-, seven-, and eight-figure outcomes in premises liability cases. In Advanced Premises Liability: A Guide through Trial, Neff uses detailed examples from past cases to demonstrate the nuts and bolts of how to successfully navigate and try long and complex cases. Neff shares transcripts, letters, and other materials from different stages of trial and case preparation to provide lessons on how to prepare, try, and win a premises liability case.

Neff deeply expands upon the issues discussed in his first book, Premises Liability: A Guide to Success, and offers numerous lessons on the following and more:

• Obtaining documents and getting them into evidence
• Spoliation letters leading to orders
• The importance of presenting key evidence through the defendant’s documents and agents, and how to create opportunities to do so
• Cross-examining experts (with a focus on a negligent security or negligent hiring case)
• Settling your case (with excerpts from demand letters and a fraudu­lent transfer letter)
• Voir dire in a premises liability case
• Opening statement in a premises liability case (with trial excerpts)
• Cross-examining the corporate representative at trial (with trial ex­cerpts)
• Direct examination of a plaintiff’s liability expert (in a slip and fall case)
• Direct examination of the treating doctor (in a CRPS case)
• Direct examination of a life-care planner (in a CRPS case)
• Closing argument (putting together the evidence and tapping into the themes that justify a verdict for your client)
• Jury instructions and how certain charges set up arguments during closing

Neff shares his process for obtaining fair verdicts and meaningful settlements through effective detail management, case analysis, and strategy so you can best build and execute your case. He also discusses ways to manage yourself and your thoughts during trial and be more in tune with your audience’s emotions so you can put on the best case possible.

Through this book, Neff seeks to provide guidance on how to pound the defense during litigation and trial. By looking at how he has done things in cases that ultimately resolved with favor­able results, he offers examples and strategies that you can develop into your own equally successful approach. As Neff puts it, “We have to learn how to battle at the highest level and make the most of the weapons we have. Otherwise, we are […] bumbling Don Quixotes and may be more likely to fight windmills than slay dragons.”

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