Snuggle With Snuffles!

Introducing Snuffles - the best-selling GUND teddy bear of all time!

As a completely unique GUND design, Snuffles was first introduced in 1980, and today at least two generations of fans have cherished their beloved crescent-moon bear for years.

This luxuriously soft bear has a uniquely curved shape and slightly understuffed design that makes for extra-comforting hugs.

Snuffles is softer than ever with ultra-plush fabric that feels like snuggling a cloud!

This 10-inch classic white-colored Snuffles features a unique crescent design that lets him look into your eyes with every hug.

Surface washable for easy, convenient cleaning and sustained softness.

Do not machine-wash or use harsh chemical cleaners.  

The Forever Friends Promise

A new way for cuddlers to stay in touch with their plush pals.

How`s it work?

Simply register your GUND Forever Friend by scanning the QR code on its tag.

You`ll be redirected to our Forever Friends Registry site and asked for a few details about your new plush pal.

That`s it!

Bring your Forever Friend on every adventure. 

If it ever gets lost, just reach out. We`ll look up your information in our registry and will do what we can to get your GUND Forever Friend or a brand-new one back in your arms!