The Primo Ultra Snowdrift carpet offers a fresh and bright appearance with its light, crisp tones and refined twist pile finish. Its clean colouring helps to open up spaces and create an airy, modern feel, making it an excellent choice for contemporary interiors.

Part of the Primo Ultra range, this carpet is manufactured in the UK from 100% Excellon Polypropylene. Designed for busy homes and light commercial environments, it provides excellent stain resistance and is fully bleach cleanable, ensuring easy everyday maintenance. Suitable for extra heavy domestic use and medium contract settings, it delivers lasting durability along with comfort thanks to its soft fleece backing.

Key Features of Primo Ultra Carpet

• 100% Excellon Polypropylene for durability and easy maintenance
• Twist pile construction for extra heavy domestic and contract use
• Bleach cleanable fibres for effortless stain removal
• Fresh, on-trend colour palette to suit modern interiors
• Soft fleece backing for enhanced comfort and insulation

Materials and Build Quality

The Primo Ultra Snowdrift carpet is crafted from high-performance polypropylene fibres engineered to withstand heavy foot traffic. Its dense twist pile construction resists flattening while helping to disguise everyday wear, ensuring your carpet maintains its appearance over time.

The Snowdrift shade delivers a bright and contemporary finish that enhances both style and practicality. The fleece backing provides cushioning underfoot and improves thermal insulation, helping to create a comfortable and energy-efficient living environment. Backed by a 10-year stain and wear warranty, this carpet offers reliable performance with minimal upkeep.

Ideal Use and Placement

This carpet is ideal for living rooms, hallways, stairs, bedrooms and light commercial areas where durability is essential. It performs particularly well in busy households and high-traffic spaces.

The Snowdrift shade pairs beautifully with neutral colour schemes, minimalist décor and modern furnishings, helping to create a bright, clean and spacious atmosphere.

Technical Specifications

• Material: 100% Excellon Polypropylene
• Construction: Twist pile
• Wear Warranty: 10 Years
• Stain Resistance: Bleach cleanable
• Suitability: Extra Heavy Domestic / Medium Contract
• Backing: Fleece
• Colours: Fresh on-trend palette
• Made in: UK

Available Widths

• 4 metres
• 5 metres

Why Choose This Product

The Primo Ultra Snowdrift carpet combines exceptional durability with a bright, contemporary aesthetic. Its easy-clean fibres, comfortable backing and light modern tone make it a practical and stylish flooring solution for demanding environments.

Choose this carpet for a low-maintenance, hardwearing option that delivers comfort, resilience and a fresh, modern finish throughout your home or workspace.

The Primo Ultra Snowdrift Carpet offers free delivery across the UK mainland. Fast dispatch and easy returns available. Order today at Home Centre Direct.