See the Details of Every Light and Dark

*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products.

Next-level visual detail with the brilliant alpha 9 AI Processor Gen8

Our processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.

*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.

Brighter visuals with Brightness Booster

The alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.

*Brightness may vary based on model, screen size, and market region.

Perfect Black even in bright or dark spaces

Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.

*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).

*Actual performance may vary depending on the ambient lighting and viewing environment.